Dec. 16, 2022

Why More Indie Hackers Should Care About Podcasting

Why More Indie Hackers Should Care About Podcasting

Meet James McKinven (@jmckinven) — founder of Whitstable Craft (a DTC handcrafted leather goods brand) and host of the popular Indie Bites and This Indie Life podcasts. 
James is a marketer by trade but has always had the itch to work for himself.
An...


Meet James McKinven (@jmckinven) — founder of Whitstable Craft (a DTC handcrafted leather goods brand) and host of the popular Indie Bites and This Indie Life podcasts. 

James is a marketer by trade but has always had the itch to work for himself.

An avid consumer of podcasts himself, James saw some white space in the market for a new that focused on shorter, 15-min stories with early-to-mid-stage indie hackers. And that's how Indie Bites was born! 

When COVID hit, he decided to leave his day job and go all-in on his podcasts, pick up a couple of podcast producer gigs, and begin tinkering with the idea of starting a handmade leather wallets DTC brand. 

Tune in for an honest conversation about:

  • The highly volatile emotional swings of being an early-stage entrepreneur
  • How to leverage podcasting as a networking growth hack
  • How to balance freelancing with working on your own projects 
  • Why more indie hackers should fiddle with building physical products

Other Zero to (point) One episodes that you'll love:

  1. How to Get to $5k in MRR as an Indie Hacker Without Selling SaaS

  2. He’s on a Mission to Build the Y Combinator for Bootstrapped Founders
  3. How to Know It’s Time to Go All In on Your Bootstrapped SaaS Project

About the Show

Zero to (point) One is hosted by yours truly, Zach Busekrus (@zboozee).   

I’m an entrepreneur in residence at a marketing firm by day and building my own start up Sponstayneous by night.   

Sponstayneous brings subscribers the best last-minute deals and upcoming steals on Airbnb.  My wife and I co-founded the company while living full-time on Airbnb last year.  

There’s a lot of podcasts out there that feature entrepreneurs:

  • once they’ve gone public
  • once they’ve had an exit
  • or even once they’ve made their first million.  

But not as many that feature the first-time Product Hunt launchers, the Indie Hacker that has yet to go viral on Twitter, or the micro influencer who wants to build their first niche product.   

And there’s where this show comes in.

Zero to (point) One features a collection of ideas that may go nowhere, or just might change the world, from people you've never heard of, who may just become household names.   

A nod to tech founder Peter Thiel's Zero to One framework, Zero to (point) One explores the beginnings of (very) early-stage creators and entrepreneurs whose first chapters are still being written.    

Each guest featured on the show has MRR of $500 - $10k (no more and no less) or has 10k - 100k followers on Instagram, TikTok, or Twitter.   

Come and meet the next generation of builders wherever you get your podcasts every Friday morning.   

If you’d like to be on the show or if you know someone who might be a good fit for the show, send me an email at zach@sponstayneous.com or DM me on Twitter @zboozee.   

Finally, be sure to subscribe — who knows?  You may just meet your future co-founder, your next great investment, or the next Steve or Elon right here.