Why More Founders Should Care About Service-Customer Fit and Not Just Product-Market Fit
Meet Max Weisbrod (@Mweisbrod), Founder of Baton.
It's hard for early-stage, high-growth startups to do customer success well — I mean, who has time to document processes and systematize new customer onboarding when you're out pounding the digital pa...
Meet Max Weisbrod (@Mweisbrod), Founder of Baton.
It's hard for early-stage, high-growth startups to do customer success well — I mean, who has time to document processes and systematize new customer onboarding when you're out pounding the digital payment and building new feature sets?
And that's where Baton comes in. Baton is a service that empowers early-stage startups with the customer success teams they need to achieve their goals by embedding top offshore success specialists in 30 days.
On this episode of Zero to (point) One, Max and Zach talk about:
- Why consulting for a customer-segment in your target market BEFORE building a product is so crucial
- How to fire customers that aren't a good fit (even if they account for 20% of your revenue!)
- Why more side-hustlers need to stop "trying" and start "doing"
About the Show
Zero to (point) One is hosted by Zach Busekrus (@zboozee).
I’m an entrepreneur in residence at a marketing firm by day and building my own start up Sponstayneous by night.
Sponstayneous brings subscribers the best last-minute deals and upcoming steals on Airbnb. My wife and I co-founded the company while living full-time on Airbnb last year.
There’s a lot of podcasts out there that feature entrepreneurs:
- once they’ve gone public
- once they’ve had an exit
- or even once they’ve made their first million.
But not as many that feature the first-time Product Hunt launchers, the Indie Hacker that has yet to go viral on Twitter, or the micro influencer who wants to build their first niche product.
And there’s where this show comes in.
Zero to (point) One features a collection of ideas that may go nowhere, or just might change the world, from people you've never heard of, who may just become household names.
A nod to tech founder Peter Thiel's Zero to One framework, Zero to (point) One explores the beginnings of (very) early-stage creators and entrepreneurs whose first chapters are still being written.
Each guest featured on the show has MRR of $500 - $10k (no more and no less) or has 10k - 100k followers on Instagram, TikTok, or Twitter.
Come and meet the next generation of builders wherever you get your podcasts every Friday morning.
If you’d like to be on the show or if you know someone who might be a good fit for the show, send me an email at zach@sponstayneous.com or DM me on Twitter @zboozee.
Finally, be sure to subscribe — who knows? You may just meet your future co-founder, your next great investment, or the next Steve or Elon right here.