Why More Bootstrapped Founders Should Dive Into Massive Markets BEFORE Building Their Product

Growing up, Mike Sallese's (@MikeSallese9) Christmas list was full of requests for both the latest tech gadgets and athletic gear.

Mike played basketball from grade school through college — the discipline he learned on the court has helped him stay focused in the game of business.

After graduating with a degree in computer science and working as a software engineer at IBM, Mike was bit by the entrepreneurship bug.

Today, Mike is building Scribbl — a transcription for Google Meet. Tune in to hear Mike and Zach chat about:

1. The opportunities for entrepreneurs that lie in massive markets
2. How to know when to (and when not to) listen to customer feedback
3. How to cross the $2k in MRR threshold with a chrome extension

This episode is brought to you by SwipeWell.

SwipeWell helps you save all of your marketing inspiration in one place, enabling you to build a swipe file that you will actually use. 

SwipeWell’s chrome extension allows you to take a screenshot of a page, or a specific element on a page, and automatically save it to your designated collection — allowing you to keep Facebook Ads and Headlines on Landing Pages in separate spaces. 

You can get started with SwipeWell for free at SwipeWell.app. 

And, when you’re ready to go all in, you can get SwipeWell’s founding customer discount for just $100/yr if you sign up for a paid plan before October 31st, 2022. 

About the Show

Zero to (point) One is hosted by yours truly, Zach Busekrus (@zboozee).   

I’m an entrepreneur in residence at a marketing firm by day and building my own start up Sponstayneous by night.   

Sponstayneous brings subscribers the best last-minute deals and upcoming steals on Airbnb.  My wife and I co-founded the company while living full-time on Airbnb last year.  

There’s a lot of podcasts out there that feature entrepreneurs:

• once they’ve gone public
• once they’ve had an exit
• or even once they’ve made their first million.  

But not as many that feature the first-time Product Hunt launchers, the Indie Hacker that has yet to go viral on Twitter, or the micro influencer who wants to build their first niche product.   

And there’s where this show comes in.

Zero to (point) One features a collection of ideas that may go nowhere, or just might change the world, from people you've never heard of, who may just become household names.   

A nod to tech founder Peter Thiel's Zero to One framework, Zero to (point) One explores the beginnings of (very) early-stage creators and entrepreneurs whose first chapters are still being written.    

Each guest featured on the show has MRR of $500 - $10k (no more and no less) or has 10k - 100k followers on Instagram, TikTok, or Twitter.   

Come and meet the next generation of builders wherever you get your podcasts every Friday morning.   

If you’d like to be on the show or if you know someone who might be a good fit for the show, send me an email at zach@sponstayneous.com or DM me on Twitter @zboozee.   

Finally, be sure to subscribe — who knows?  You may just meet your future co-founder, your next great investment, or the next Steve or Elon right here.