Why Indie Hackers Should Build Content Products First — Dan Kulkov, Founder of MakerBox

Dan Kulkov (@DanKulkov) is 24 years old and has already worked as COO at two Eastern European startups.

Most recently, he worked as COO for a Ukrainian tech start.  This gig came to an end on February 24th, 2022 when Russia invaded Ukraine and the business — which had both Russian and Ukrainian employees — collapsed. 

Rather than look for another full-time opportunity, Dan saw this as a chance to try and make his side projects into revenue-driving businesses. 

Tune in to hear the story of how Dan and his girlfriend Sveta Bay (@Sveta_Bay) brought MakerBox — a resource hub for marketers — to life, and how they made $10k in just three months.

Furthermore, discover Dan's hot takes on why first-time Indie Hackers should focus on building content products before focusing on building SaaS tools. 

About the Show

Zero to (point) One is hosted by yours truly, Zach Busekrus (@zboozee).   

I’m an entrepreneur in residence at a marketing firm by day and building my own start up Sponstayneous by night.   

Sponstayneous brings subscribers the best last-minute deals and upcoming steals on Airbnb.  My wife and I co-founded the company while living full-time on Airbnb last year.  

There’s a lot of podcasts out there that feature entrepreneurs:

• once they’ve gone public
• once they’ve had an exit
• or even once they’ve made their first million.  

But not as many that feature the first-time Product Hunt launchers, the Indie Hacker that has yet to go viral on Twitter, or the micro influencer who wants to build their first niche product.   

And there’s where this show comes in.

Zero to (point) One features a collection of ideas that may go nowhere, or just might change the world, from people you've never heard of, who may just become household names.   

A nod to tech founder Peter Thiel's Zero to One framework, Zero to (point) One explores the beginnings of (very) early-stage creators and entrepreneurs whose first chapters are still being written.    

Each guest featured on the show has MRR of $500 - $10k (no more and no less) or has 10k - 100k followers on Instagram, TikTok, or Twitter.   

Come and meet the next generation of builders wherever you get your podcasts every Friday morning.   

If you’d like to be on the show or if you know someone who might be a good fit for the show, send me an email at zach@sponstayneous.com or DM me on Twitter @zboozee.   

Finally, be sure to subscribe — who knows?  You may just meet your future co-founder, your next great investment, or the next Steve or Elon right here.