She Went Viral on TikTok — Now, 94% of Her Sales Come from the App. Meet Callie Goodwin, Founder of Sparks of Joy.
Meet Callie Goodwin (@CallieGoodwin) founder of Sparks of Joy — a custom greeting card service.
After being exposed to COVID early on in the pandemic, Callie was stuck quarantining inside, by herself, for two solid weeks.
And while most of us were bingi...
Meet Callie Goodwin (@CallieGoodwin) founder of Sparks of Joy — a custom greeting card service.
After being exposed to COVID early on in the pandemic, Callie was stuck quarantining inside, by herself, for two solid weeks.
And while most of us were binging Tiger King during our own quarantine days, Callie decided to use the time to design, write, and send custom greeting cards to friends and family.
She didn't know it at the time, but this decision would change her life forever.
You see, folks loved Callie's cards — and so did TikTok.
After one of Callie's posts went viral, TikTok reached out and asked her to be a part of their Impact Program (a program designed to help users leverage TikTok to grow their business).
Tune in to hear the fantastic story of how Callie turned her love of bringing people joy through handwritten, pre-stamped cards into a thriving small business with tens of thousands of dollars in sales.
Learn more about Sparks of Joy
About the Show
Zero to (point) One is hosted by yours truly, Zach Busekrus (@zboozee).
I’m an entrepreneur in residence at a marketing firm by day and building my own start up Sponstayneous by night.
Sponstayneous brings subscribers the best last-minute deals and upcoming steals on Airbnb. My wife and I co-founded the company while living full-time on Airbnb last year.
There’s a lot of podcasts out there that feature entrepreneurs:
- once they’ve gone public
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- or even once they’ve made their first million.
But not as many that feature the first-time Product Hunt launchers, the Indie Hacker that has yet to go viral on Twitter, or the micro influencer who wants to build their first niche product.
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Zero to (point) One features a collection of ideas that may go nowhere, or just might change the world, from people you've never heard of, who may just become household names.
A nod to tech founder Peter Thiel's Zero to One framework, Zero to (point) One explores the beginnings of (very) early-stage creators and entrepreneurs whose first chapters are still being written.
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